FOMO - Fear Of Missing Out - is the age old marketing tool used to manipulate us into buying things we don’t need or want. Amy Birks and I have both trained with coaches who have taught us this very technique which is rampant in the coaching world. We have also fallen prey to it and sadly, we both used it in the past when we were trying to work out how to build our businesses - not something either of us are proud of. BUT with experimentation and exploration of true power, we know another way.

If you are in a marketing, sales, or leadership role this exploration is worth listening to so YOU can examine is you are using it and where you are buying into it - and ultimately how to STOP wasting your energy and be more powerful.

Hope you enjoy!